Heather Heydet Speaking | Business Growth Keynotes, Executive Sessions & Workshops

Featured keynote

Qualified Remodeler Top 500 LIVE

Invited to keynote one of the remodeling industry’s premier leadership events.

Top 500 LIVE brings together many of the remodeling industry’s highest-performing companies and growth-minded operators.

Heather challenged leaders to rethink brand, trust, customer choice, and why companies that win on value behave differently from those that compete on price.

SessionThe Designed ExteriorLocationLas Vegas, NevadaYear2019

View the Session

Heard on, and seen live

The Marketing MadMenStrategic Marketing Insights: Fueling Business Growth and Employee EngagementWatch the episode
LEAP’s ProTalksEpisode 7: Creating Value with Your BrandWatch the episode
The 9–5 Exit PlanWhy Customers Pay More for Value, with Abraham DonatusListen to the episode
Qualified Remodeler Top 500 LIVEThe Designed ExteriorView the session

Built for the room

Tell me who is in the room and what you want them to leave believing.

The format bends. The idea they leave with does not.

Short-Form Keynote or TED-Style Talk20 to 30 minOne idea, tightly built for a short main-stage slot. Ideal when an audience should leave with a single conviction rather than a complete framework.

Keynote45 to 60 minA main-stage talk for conferences, annual meetings, and industry events. Built to shift how an audience thinks about brand, value, growth, and why customers choose, with a clear idea they will repeat afterward.

CEO and Executive Peer Groups60 to 90 minA candid, discussion-driven working session for Vistage, EO, YPO, Remodelers Advantage, and private CEO forums. Leaders pressure-test their own assumptions, promises, and growth constraints in the room with their peers.

Breakout Sessions45 to 75 minA focused session within a larger conference or event. Narrower in scope, highly practical, and structured so attendees leave with something they can apply the same week.

Leadership WorkshopsHalf or full dayA facilitated working session for an executive or leadership team. Together we examine the Operating Promise™, apply The Brand Filter™, and align the group around what the promise requires of the business.

The signature keynote

Why your biggest growth problem may not be marketing.

Many companies do not need another campaign before they have answered a more important question: why should someone choose us, and what must be true throughout the business for us to prove it?

Heather challenges the traditional definition of brand and shows leaders how to turn one differentiated Operating Promise™ into a standard for leadership, sales, operations, marketing, people, technology, AI, and customer experience.

Audiences learn how cross-functional alignment creates growth, why go-to-market becomes stronger when the business is ready, and how belief, behavior, and customer experience turn differentiation into commercial value.

They leave with a practical way to recognize whether they have a marketing problem, a promise problem, or an organizational alignment problem, and a clearer understanding of what to do next.

Additional signature sessions

Every session can be tailored to the audience, industry, meeting objective, and desired outcome.

Win on Value. Not on Price.

Why capable companies end up negotiating on price, and what must be true inside the business before salespeople can confidently explain and defend the value.

You Cannot Scale a Founder

How to transfer what the founder knows into clear promises, standards, people, and systems so growth no longer depends on one person being present for every important decision.

Teaching AI to Behave Like Your Brand

How to use AI to increase speed, capacity, and consistency without producing generic, inaccurate, or off-brand communication.

Conversations, not just presentations

Some of the best thinking happens in dialogue.

Heather has joined podcasts, webinars, and live conversations to explore brand, value, growth, customer preference, founder dependence, and why so many good companies end up competing on price.

Podcast guest. Conversational and candid, built around the show’s format. A clear point of view and real business stories, not rehearsed talking points.
Webinars. Solo or co-hosted sessions for associations, clients, member communities, and leadership groups.
Virtual panels. Moderated conversations strengthened by a direct perspective on brand, alignment, and sustainable growth.

Podcast

The 9–5 Exit PlanWhy Customers Pay More for Value, with Abraham DonatusListen

Podcast

The Marketing MadMenEpisode 155: Strategic Marketing Insights: Fueling Business Growth and Employee EngagementWatch the episode

Podcast / Video

LEAP’s ProTalksEpisode 7: Creating Value with Your BrandWatch the episode

CEO Peer Groups

Remodelers AdvantageRepeat presenter to member peer groups.

Keynote

Qualified Remodeler Top 500 LIVEThe Designed Exterior · Las Vegas · 2019View the session

Invite Heather to Your Show

Clear enough to use Monday morning

Six ideas a leadership team can use immediately.

A clearer way to determine whether they have a marketing problem, a promise problem, or an alignment problem.
The question that reframes decisions across the organization: if this is our promise, what does it require of us?
Why sales teams default to price, and what must become true before that changes.
How to tell whether the brand lives in a document or in the way the business behaves.
A practical filter for decisions, messages, experiences, investments, and AI-generated work.
Language they can bring back to their leadership team the same week.

If your team heard one idea that changed how they saw the business, what would that be worth?

What the room usually remembers

A promise no competitor is willing to make may be the only kind worth owning.

I often tell the story of a remodeling company that made a promise its own industry considered impossible: on time, on budget, stress free.

People laughed when they heard it. That reaction was the point.

Then I explain what it took to keep it. Job descriptions changed. Compensation changed. Sales tools changed. Operating standards changed. Every person learned the proof points they owned.

Revenue doubled. Profit doubled. Marketing spending declined as a percentage of revenue.

By the end of the story, the room is usually no longer thinking only about marketing. They are asking: what promise could our business make, and are we prepared to keep it?

Heather’s Notebook

My favorite moment in any talk is not the applause.

It is the quiet one, when a CEO leans toward someone on the leadership team and starts whispering because they have just recognized their own business in the room.

That is when I know the idea will outlive the session.

Rooms where the decisions get made

CEO and executive peer groups. Vistage, EO, YPO, Remodelers Advantage, and private CEO forums where leaders want candid discussion, not a sales presentation from the stage.
Industry conferences. Association events, annual meetings, and trade conferences serving founder-led, middle-market, and growth-minded companies.
Leadership teams. Company offsites, strategic operating sessions, quarterly meetings, and all-hands events where alignment around the promise is the goal.
Private equity and portfolio events. Portfolio-company gatherings and operating-partner sessions focused on growth, differentiation, enterprise value, and organizational capability.
Franchise and multi-location organizations. Networks in which consistency across people and locations determines whether the promise actually holds.
Professional and trade associations. Organizations serving construction, home services, real estate, manufacturing, professional services, and B2B companies.

Invite Heather to speak

Tell me who is in the room and what you want them to walk out believing.

Share your event, audience, date, format, and desired outcome. If Heather is the right fit, she will recommend the session and structure most likely to create meaningful discussion and action. If she is not, she will tell you honestly.

The goal is not simply a room that enjoyed a presentation. It is a room that sees the business differently and knows what to do next.

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